Helen Luan is currently the Vice President of Tencent Online Media Group (Tencent OMG) and General Manager of its Advertising Account Department. An accomplished expert in digital marketing with 16 years of hands-on experience, she has wide and varied management experience and thorough understanding of the Internet and digital marketing.

Tencent is a leading integrated internet service provider in China and also one of the country's largest and most used Internet service portal. Today, Tencent dedicates itself to providing people with "one-stop online lifestyle services". This most influential media platform has established a complete set of services that can meet diverse needs of users. Among others, its three major platforms include QQ.com, Tencent Video and Tencent Weibo.

Under her leadership, Tencent OMG has achieved rapid growth in advertising revenue and considerable increase in market share year after year, playing a pivotal role in driving the development of Tencent's advertising business.