Jordi Ferre is Chief operating officer at PureCircle- the world’s largest producer and marketer of high purity stevia. Since he joined in December 2008, he has been key in establishing sales, marketing, product application, agriculture and supply chain disciplines on a global scale, and attracting a first class management team to sustain 30% CAGR.

Jordi’s extensive experience in sweetener and consumer products includes VP Sales & Marketing for Tate & Lyle SPLENDA® Sucralose Division, VP Sales & Marketing for WISE FOODS, Inc., VP Marketing & Business Development for Chupa Chups Group, and European Marketing Manager of the Trident Brand, Warner Lambert Co. Jordi is a Barcelona native, and received a MBA from ESADE Business School and PMD from IESE Business School of the University of Navarra.