Yu Ruifen, female, is founder & president of Shanghai Laiyifen Co., Ltd.. She also served as Executive Committee of the Shanghai Federation of Industry and Commerce, Songjiang CPPCC members, vice president of the Shanghai Food Association, and vice president of the Shanghai Tongzhou Chamber of Commerce.

As founder of laiyifen, Yu Ruifen is concentrated and innovative, which builds Laiyifen a leading enterprise with a pivotal position in the industry. After more than ten years’ experience in business, Yu Ruifen has got the characters of toughness, acuity, humility, kindness and gratefulness, which benefits Laiyifen from a small shop to the current more than 2200 food stores, online shops scattered in 12 provinces and cities, over 3 billion annual sales and the cumulative consumption of over 4.5 million people. Now "laiyifen" is a brand with brilliant career and business performance.

With outstanding achievements, Yu Ruifen was named "Shanghai hundreds of excellent women entrepreneurs", "Shanghai outstanding women entrepreneurs", "Shanghai 38 red banner pacesetter". At the same time, Ms. Yu Ruifen spares no efforts on public welfare. In 2010, Laiyifen Hope Primary School was set up in Tong Ji Sichuan. She donated for four consecutive years to "Love flying charity project", and was called “Mother Yu Ruifen" affectionately by the children.

She has been active in the snack food industry for more than two decades and Laiyifen was occupied the leadership position firmly in the industry under her leadership since foundation of Laiyifen, brand creation of Laiyifen, brand re-launch and brand reinforcement. Laiyifen is wonderful because of her, and she is successful because of Laiyifen!