Based in Singapore, Nils Michaelis leads Digital for ASEAN and Digital for Products across APAC enabling our clients with the best of digital technologies and capabilities around Analytics, Mobility, Interactive/user experience, and Social.

Nils brings more than 18 years of experience in growing business, transformation, and innovating unique approaches in leadership positions across multiple industries and geographies with strategy consulting and global leaders in consumer facing industries such as McKinsey, American Express, and Bertelsmann.

Nils has a particular spike in applying analytics and consumer insight to optimize value propositions, marketing mix, and loyalty as well as supporting companies and organizations in their digital transformation journey.