Alvin currently leads Airwave China, a Mobile Media Special Business Unit within OMD. Alvin is currently driving and integrating mobile strategy for all clients.

Alvin is a senior internet and mobile media executive and entrepreneur with 20 years of experience in Asia Pacific with the last 7 years spent in China. Prior to OMD, he was the Head of Mobile for Google Greater China.

In the 13 years prior, Alvin had held various leadership roles with other technology & media companies including Nokia and also started his own technology company in 1997 and it was later listed under Fast 500 in APAC for 3 consecutive years by Deloitte Touche Tohmatsu. Alvin had worked on several prestigious brands like Loreal, Chanel, LVMH, P&G, Unilever and Coca Cola helping them to drive some of the very early mobile media campaigns in China.