Patrick Wang joined Vita Coco as North Asia Marketing Director in 2015. His objective is to build the Vita Coco brand in several key markets including China, Japan, Korea and Hong Kong.

Prior to this role Patrick has held various senior positions in marketing and general management across the FMCG and luxury industries. Recent appointments have included- Head of Marketing and Communication for Greater China at Cerruti 1881 and Chief Operating Officer at myGoodness International (Swedish beverage brand mySmoothie).  

Currently stationed in Hong Kong, Patrick has spent considerable time living and working in North America, Asia and Europe. He holds an MBA from IMD, MA from Cornell Universtiy and BA from Tufts University.