Vladimir founded Labbrand in 2005. He has assisted over100 foreign and domestic companies in understanding the Chinese market, positioning their brands, and executing their strategies in China and abroad. Passionate about branding, he has an innovative mind, a great instinct for trends, a scientific approach, and an accurate ability to diagnose branding problems.

Vladimir graduated from the prestigious Ecole Centrale de Paris as well as Shanghai Jiaotong University. He speaks fluent French, English, Mandarin, Russian and Serbian. His expertise includes: consumer insights and methodologies, semiotics, quantitative methods, alphabetic and Chinese brand naming.

KEY CLIENTS: Mondelez (Kraft)，Pepsi, Nestle, Unilever, Haribo, Valio, Merci, GoGo Squeez, Lotus Bakeries, Roquette, Givaudan, Audi, Club Med, Marriott, L'Oreal, Disney, Linkedin

PUBLICATIONS MEDIA AND AWARDS:

• Agency Innovator by The Internationalist

• Best independent Agency, Greater China-Campaign Asia

• Cultural Research: Being Smart About Insights in The Right Context- i-Biz Forum Shanghai 2014 Semiofest 2014 Organizer

• Picking Brand Names in China Is a Business Itself-NY Times,2011