After 8 years of working in traditional advertising industry, Chris chose to carry on study interactive design in School of Visual Art in New York. In 1999, he went back to Taipei and concentrated in interactive advertising business. He believes that the key to successful digital communications is not only about creative and technical skills, but the integration of brand strategies, interactive elements, and the digital applications. 

In 2002, Chris opened up a new battlefield in Shanghai.  His passion has led him and his creative team to winning many prestige awards, such as Click Awards, Asia Pacific Advertising Festival.

The clients Chris served including FMCG, Finance, Electrical, Telecommunications, Automobile industries. The brands includes  Coca-Cola, Sony, Nokia, China mobile, China Merchants Bank, HP, Uni-president, Haier, Abbott Nutrition China, etc.