In a move to better capitalize on changing consumer behaviors driven by technology and social media and to deliver more effective human experiences through content, Starcom MediaVest Group launched LiquidThread China in August 2010. It represents the next stage of audience aggregation and content development for Starcom MediaVest Group. LiquidThread China sits at the intersection of media, technology and creativity; it seeks to increase the scale and innovation of content creation, moving beyond Branded Entertainment to create communities, conversations and advocates for brand properties.
Pioneering Branded Content & Entertainment in Asia, Silvia’s responsibilities also include defining the industry benchmark for measurement, process methodology, ROI evaluation and winning criteria. Silvia was the only Chinese judge invited for the first inaugurated Branded Entertainment & Content category in Cannes Lions Festival of Creativity 2012. She was also later invited to judge for the same new category for Spikes Asia Awards 2012, The Festival of Media Asia Awards 2013, and Clio Awards 2014 etc. Silvia has conducted keynote sessions and panel discussions in CASBAA, Asia TV Forum, ROI Festival, MIP Asia and Campaign Asia's Content Marketing etc.
Prior to SMG, Silvia pioneered MTV China (Viacom) in Beijing before returning to Singapore for the role of VP, Southeast Asia & Greater China with MTV Asia (Viacom). She was also the Executive Producer for many prestigious events/programs/awards. Silvia has accumulated extensive experience in the Creative & Content Management field for more than 20 years. Her converged skill crosses over traditional broadcast and new media, with past experience as VP of E-Business User Experience, PCCWDL (Hong Kong); CD for digital@jwt, J Walter Thompson (Hong Kong) and The Web Connection, Chinadotcom (Hong Kong) etc. Her achievement is reflected on the numerous awards claimed internationally and in Asia.