Brian has been Managing Director of TBWA\Shanghai since November 2012 having joined TBWA\Shanghai in September 2011 from the TBWA office in Dublin, Ireland where he was the Managing Director. He is responsible for TBWA, the main agency, DAN, the digital arm, and Integer TBWA’s Shopper Marketing business in China.
During his first year in China, Brian led the McDonald’s business for TBWA, the agency’s largest client. In recognition of his leadership on that business he was nominated for Account Person of the Year in China. In his first year as Managing Director the agency won Bronze in Campaign Asia’s Agency of the Year. This was in recognition of improved growth, and an increased award count in both effectiveness and creativity.
Brian is a long-standing TBWA employee having started his career at Cawley Nea\TBWA in Ireland in 1993 just after the company was set up. He was part of the management team that grew the business in that market, which was ultimately sold to TBWA in 2002. From 2002 to 2004 he was the Global Account Director on Jameson Whiskey before taking over as Managing Director in 2004. Under his leadership the agency became the leading advertising effectiveness agency, and most awarded creative agency in Ireland.
Brian has also served as a past president of the Institute of Advertising in Ireland and as Chairman of the Marketing society of Ireland.