Originally hailing from a traditional media background, Pete worked for the first ten years of his career for JWT and Carat as a Strategic Media Planner in the UK located in his native Manchester and then in London.

In 2000 he moved exclusively into digital media when he was one of the founders that launched Outrider in the UK. For the next seven years, he was as a key member of GroupM’s digerati. During his time there he ran blue chip finance, travel, property, automotive, entertainment and FMCG clients across the UK and EMEA.

Pete moved to Asia in July 2007 and joined IPG Mediabrands, where he was APAC Digital Strategy Director based in Bangkok. There he worked on J&J and Coke brands across all Asia markets; plus, Best Weston and Hyundai Kia during a 6-month placement into the US based in LA.

In 2009 Pete was recruited by neo@Ogilvy. He moved to Singapore and was made Regional Strategic lead across Asia and there he worked on SAP and Amex across APAC and South Asia.

For the last two years, Pete has been based in Chicago as the Global Digital Media lead for BP/Castrol at Mindshare.

He returns to Singapore this month and joins Mondelez International in the Global Media Team as Director of Global Media Innovation.

Pete brings with him a wealth of experience and knowledge across both traditional and digital media channels working on direct response and FMCG brands over four different continents stretching back 25 years.

As well as being a passionate Manchester City supporter, Pete is a keen golfer and Scuba Diver.