Viveca is Founder and CEO of WE Group, a leading independent marketing communications agency headquartered in China, combining the best of international practice and local insights, she also started WE Engauge in 2011, a digital agency with expertise in social media. By December 2013, Viveca has been heading to the territory of E-commerce (WE Commerce) in China enhancing the effectiveness on branding, upgrading through-the-line service of the Group. WE currently has over 300 staff across five offices in Beijing, Shanghai, Nanjing, Guangzhou and Hong Kong. Long-term clients in WE Marketing group include Estee Lauder, Campbell’s, Visit California, Sharp, Mentholatum, Cisco amongst others.

Viveca plays an active role in the community. Before WE, she was the Chairman & CEO of Grey Worldwide, over her career time of 20+ years, she helped building Grey from a local agency to the top 10 regional agency. In year 1997, she initiated Grey Interactive to tap in the digital business; by year 2000 she moved further to Beyond Interactive and in year 2001 Grey CRM servicing teams had been equipped under her lead to the communication business of Grey Worldwide.

She is council member of the HKMA, Executive Committee member of China Advertising Association, and serves on the Advisory Board of HKTDC Services Committee. Viveca judges several China marketing awards and is the Judging Chairman of China Effie Awards since 2011, Judging committee member to Tiger Roar Award and Golden Mouse Digital Award.

Viveca has won numerous personal awards including “Global 100 Most Influential Women in Advertising” by Ad Age in 2012, “Professional of the Year” from Amcham, “Most Successful Women”from Jessica Magazine, “China 100 Top Entrepreneurs” by China Economic Journal and “Most Influential People in China’s 30 years of advertising history” by China Advertising. Her latest award won is the “Woman of the Year in Digital Marketing” by PRC Golden Mouse Award.