Serving as GM of market system leisure brands management dept., Inner Mongolia Mengniu Dairy Group, Mr. Zhao is fully responsible for marketing management of milk beverages and ice products of the three centers. Having been with the Group for 10 years, he has successfully operated such classical entertainment marketing cases as Mengniu Yogurt “Super Girl”, Mengniu Yogurt“The X Factor of China”, Mengiu Zhenguoli “I am a Singer”, Mengniu Naite 3D music, banana milk “Despicable Me 2”, etc., achieving the cross-field, all-over cooperation of consumer goods and entertainment in multiple sectors.

Proficient with marketing expertise, Mr. Zhao has broken the shackles of “selling products” of consumer goods with entertainment marketing. With his leadership, the brands have repeatedly won marketing and consumers’ WOM awards, and have been widely recognized by both the industry and consumers.