Jacquelyn has rich experience on brand management, brand building, new product launch, and integrated marketing communication. Her career has been developed in Marketing, Advertising, Digital areas in China, Taiwan, and the UK. Her master degree of Cognitive Psychology enable her a special eye in uncovering consumer insights and transferring her finding to innovative communication strategies. The results are a number of internal/ external marketing or creative awards for the past 15 years working with leading 4A agencies or global companies for brands such as KFC, Kraft, Mcdonald’s, Hotel Intercontinental, Kotex & Huggies (Kimberly Clark) , Dove (Unilever), SK-II (P&G), Lee Kum Kee, and Campbell Soup. Jacquelyn is also the jury of 2013 China Effie Award and 2014 ROI Festival (Business Creativity Competition).