Being as Planning & Implementation Department General Manager in Tencent, the most diversified digital technology and media platform in China, Sophia is overseeing digital marketing solution with a focus on driving greater integration and media value for advertisers.

Prior to joined Tencent, Sophia was as VP digital in Carat China and responsible for national online media communication. Sophia started her media planning career in MindShare. She later joined 24/7 Taiwan and took on the role of General Manager in the late 90's when the online business was booming.

After she joined UM, She built the online media team from scratch and grew the business significantly. Her online media initiatives with clients such as Intel, Microsoft , Johnson & Johnson have won prestigious awards in the marketplace.

As one of the online marketing pioneers in Taiwan, Sophia is also a charter member and served on the board of the Online Media & Marketing Association Taiwan.